Running Mobile Surveys with mQlicker
Distributing surveys on mobile phones, tablets and other mobile devices is a great way of conducting audience surveys before, during or after conferences and presentations as well as collecting feedback from an audience on the spot or even carry out market research ie. using customer satisfaction surveys. Mobile surveys also help reduce the overhead of distributing and collecting printed surveys, not to mention the benefits of reducing the amount of paper normally consumed by in these activities.
The rich set of features in mQlicker makes it ideal for distributing surveys to all kinds of web-enabled mobile devices and can easily be used to run surveys on mobile phones. mQlicker is a general purpose Audience Response System which is compatible with a huge set of mobile devices such as smart phones and tablets including iPhone, iPad and Android devices.
Authoring Mobile Surveys
Surveys and questionnaires are built easily using the intuitive yet powerful user interface in mQlicker. The questions in a survey are composed of instructional text displayed to the respondent followed by a set of options or an input field for the respondent to complete. Questionnaires can also have slides containing formatted text with images. Slides serve as additional instructions or information for groups of questions and can be positioned anywhere in a questionnaire.
Questions in an online survey can prompt the respondent for anything from single and multiple-select multiple choice answers - which optionally can allow respondents to freely enter an ‘Other’ choice - to completely open-ended text or number responses.
To prevent mobile survey respondents from being overwhelmed with scrolling through too many questions, page breaks can optionally be inserted between questions as desired. This allows respondents to be presented with a single question per page or - perhaps if the questionnaire is a short one - all the questions in a single scrollable page.
It is not always desired to force respondents to answer all questions in the questionnaire. Any question in the survey can be made optional and will then be possible for respondents to skip.
While mobile surveys will be possible to view and respond to on any web-enabled smart phone and tablet computer, they are not limited to such devices. Laptops and desktop computers are also fully supported which ensures the online survey can reach the broadest audience. The capabilities of the respondent’s device determines how the survey is displayed. See examples of display on iPhone, iPad and desktop web browser.
Distribution of Mobile Surveys
Distributing an online survey created in mQlicker can be done in a number of ways. Each survey will get a unique link where responses are collected. This link can then be embedded in emails and newsletters, added to websites and blogs or pasted onto social media sites such as Twitter and Facebook.
If a survey is to be distributed on the spot, for example, at a conference or during a presentation, it might not be convenient to distribute a link to the audience, or to ask respondents to type in a cumbersome web address. In this case, members of the audience can go to http://respond.cc and enter the short ‘Session Key’ for the survey.
Survey Different Audiences at Once
One of the powerful features of mQlicker is the ability to generate multiple ‘sessions’ for the same mobile survey. This allows a single survey to be distributed to two or more different audiences at once. Results from different audiences can then be analyzed side-by-side.